In 2018, we partnered up with Adam Richman from Man Vs Food to create a bold brand that packs flavour! That’s exactly what we did.
SPOTTING THE OPPORTUNITY
We’d long been following the growth in the street foods trend, from the bazaars of Morocco to the Asian pop-up stalls by way of American food vans. Consumers were getting more and more adventurous. They were eager to try new flavours. To experiment with new tastes. To explore a range of street food experiences. That’s where we came in.
After careful research and product testing, we identified gaps in supermarket shelves whilst considering what flavour profiles that could pack a punch. With the expertise in house, we branded and produced a range of six punchy sauces packed full of flavour and zing – Meat Lust.
BRINGING IT TO LIFE
Our NPD team worked tirelessly to develop a range of delicious, low-sugar sauces that really packed a punch and paired perfectly with meat.
As brand ambassador, TV personality, Adam Richman supported the product launch in a partnership UK tour that featured some of the country’s top culinary masterminds creating Meat Lust fusion dishes. Hosted in the iconic Big Pink Bus, the Adam Richman x Meat Lust Tour drove awareness and long-standing credibility to the brand that remains sought after today.
