With YO! we’re on a mission to bring the irresistible flavours of Japanese street food right to your kitchen. Our range of fun and vibrant products provides accessible but diverse flavours from the world of Japanese street cuisine, where traditional flavours meet innovative fusion in every delicious bite.
OUR YO! RANGE
The increased appetite towards Japanese street food continues to be demanded by consumers outside restaurants – in kiosks, retailers or across online food delivery services. On average since 2018, Japanese cuisine has shown to have a 44% increase in demand year-on-year driven by UK consumers. When we started our brand licensing model in 2018, we aspired to be first-to-market with accessible, delicious, and affordable Japanese-style seasonings and sauces in retail. In our eyes, YO! played an integral role in the rising popularity of Japanese food in the UK and they were the perfect partners to take this unique Japanese food experience from the high street to the home.
Since collaborating with YO! in 2018, we’ve developed a retail-ready range including:
- Stir-through sauces, with flavours such as Katsu, Sticky Teriyaki, Yakisoba, and many more
- Dry seasoning sauces and crumbs, with flavours such Salt & Pepper and Katsu Crumb
- Slow cooked meats, with a 2-step Pulled Chicken Katsu and Pulled Teriyaki Pork – New for 2025
Our collaboration with YO! has further supported the brand to become a household name to both consumers that are new to the world of Japanese food, or advocates that use the products in their day-to-day cooking.
A SENSATIONAL RANGE OF NEW PRODUCTS
Combining our flavour expertise and specialist production knowledge with the insight and experience of YO!’s Head Chef and team, we developed a sensational range of new products. Multiple formats. Multiple flavour profiles. All uniquely Japanese.
All designed to smash the barriers to cooking delicious Japanese food at home.
Flavours crafted. Production specialised.
