OUR BAILEYS CARAMEL SAUCE
After successfully partnering with Diageo to launch Guinness into retail and food service through savoury sauces and seasonings, we’ve ramped up our partnership to bring on something sweet with the Baileys license in 2024.
This irresistibly sweet and alcohol-free sauce can elevate your offering and bring a bit of extra special to those with a sweet tooth. With the unmistakable flavour of Baileys, it brings game-changing upgrades to everything from cheesecake, ice cream Sundays, espresso martinis or any other devilishly delicious dessert you can think of.
Versatile and available across retail and foodservice and wholesaler, our alcohol-free Baileys Caramel Sauce is available in ambient stable squeezy bottles (200ml, 500ml, 1 liter) in wet sachets, and bespoke formats.
SPOTTING THE OPPORTUNITY
Baileys is one of the most recognisable brands in the UK – from the original Irish Cream which blends Irish whiskey with Irish dairy cream and a touch of rich chocolate and vanilla, to a range of indulgent licensed desserts products sitting in the seasonal retail space. Baileys’ rewarding moments of indulgence have become synonymous with Christmastime, so we thought it was perfect to bring to life on menus for the festive season and beyond. With our expertise in executing innovative brand-led licenced products and the brand’s playful and inventive spirit, the perfect recipe for Baileys Caramel Sauce was created.
Scott Dixon, Managing Director at The Flava People, comments: “We have a strong and established relationship with the team at Diageo UK, having worked together to create innovative and game-changing flavours and products for many years. This is our first dip into a sweet product with Baileys and we’re incredibly excited about the innovative and delicious sauce we have created together.
“We know Baileys licenced products perform well, especially at Christmas. Drawing on our expertise having worked closely with the foodservice industry for decades, and the insight from the Baileys team, we believe we have a truly unique product which will allow operators and chefs to easily incorporate Baileys into their own dishes and capitalise on the brand’s unrivalled popularity. Who wouldn’t want to celebrate the festive season with a cheesecake topped with Baileys Caramel Sauce, a chocolate and caramel Baileys martini or a Baileys hot chocolate with an added-extra Baileys.”
THE DEVELOPMENT PROCESS
AN ESTIMATED 2,300 GLASSES OF BAILEYS ARE CONSUMED EVERY MINUTE, WORLDWIDE
We’ve captured the essence of the original Baileys’ indulgent Irish Cream, and combined it with the irresistible sweetness of caramel, then blended it into the perfect non-alcoholic sauce, meaning this can be a treat enjoyed by everyone. Throughout the development process, we had in mind a variety of occasions we wanted to elevate using this sauce, whether it was picking up a favourite take-out coffee on a long drive home at Christmas, or heading out to a favourite restaurant looking for a tasty treat on the dessert menu, this sauce really has the potential to be enjoyed everywhere and anywhere.
Our Brand Manager, Hannah Wheater comments “The Baileys Caramel Sauce is a versatile product which can be used across a variety of different menu items to create simple upgrades and some real added value. Picture a delectable serving of Baileys Caramel Sauce over desserts, or an indulgent addition to hot drinks, or drizzles over ice creams and sundaes.”
Using our unique positioning in the heart of multiple channels, our NPD team worked to tailor the essence of Baileys to become relevant for a variety of consumers and touchpoints, from pub menus to supermarket shelves.
