Japanese Street Food from Home with YO!

BRITS LOVE ASIAN FOOD. IN 2019, A QUARTER OF THE DISHES FEATURED IN THE DELIVEROO TOP 100 WERE TRADITIONAL ASIAN DISHES.

OUR AMBITION WITH YO! SUSHI

With YO! we’re on a mission to bring the irresistible flavours of Japanese street food right to your kitchen. Our range of fun and vibrant products provides accessible but diverse flavours from the world of Japanese street cuisine, where traditional flavours meet innovative fusion in every delicious bite.

SPOTTING THE OPPORTUNITY

Over the last few years Asian cuisines have been increasing in popularity in the UK. We knew that. But one was standing out. One was growing faster than all the others, with a massive 44% annual increase in specialist restaurants.

Since launching our range of products with YO! in 2019, the increased appetite towards Japanese street food continues to be demanded by consumers outside restaurants – in kiosks, retailers or across online food delivery services. Our collaboration with YO! has further supported the brand to become a household name to both consumers that are new to the world of Japanese food, or advocates that use the products in their day-to-day cooking.

A MASSIVE 44% ANNUAL INCREASE

CONNECTING WITH MARKET LEADERS

We needed to change perceptions of cooking Japanese food at home. The interest was there, we just had to capitalise on it. To showcase our expertise. To excite taste buds. To deliver a simple, delicious, home-cooking experience.

To do that, we turned to the market leaders. A trusted, respected and successful name in mainstream Japanese cuisine – YO!

YO! had been instrumental in making sushi accessible to everyone. They’d played an integral role in the rising popularity of Japanese food in the UK. And they were the perfect partners to take this unique Japanese food experience from the high street to the home.

They’d recently been introducing new hot dishes and street food staples into their menu, including Katsu curry, Yakisoba noodles and Yakitori skewers. They were on the same page as us, pushing boundaries and trying new flavours.

A SENSATIONAL RANGE OF NEW PRODUCTS

Combining our flavour expertise and specialist production knowledge with the insight and experience of YO!’s Head Chef and team, we developed a sensational range of new products. Multiple formats. Multiple flavour profiles. All uniquely Japanese.

All designed to smash the barriers to cooking delicious Japanese food at home.

Flavours crafted. Production specialised.

SHARING THE JAPANESE EXPERIENCE

We spotted a rising trend in Japanese cuisine. We pinpointed the gaps in the market. We explored the flavours and the dishes.

And we found the perfect brand partners to change the home cooking experience.

The result?

And it doesn’t stop there. We’re continuing to develop an impressive new range of meal kits and snacking options, all centred around Japanese flavours. A sensational Japanese cuisine experience – straight into the British home and impossible to ignore.

Ready to see what we can do for you?

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