We’re proud to announce our latest launch with YO!, the UK’s leading Japanese food brand. Together, we’re bringing YO!’s most loved restaurant flavours out of the kitchen and into homes across the UK with the launch of a brand-new range of cooking and dipping sauces.
Landing in Morrisons this September (RRP £2.00 / 200ml), the six-strong line-up has been developed by our team here at The Flava People in close collaboration with YO!’s Head Chef, Hoshino San. The result? New and improved recipes, designed for everyday ease, that deliver the bold, authentic flavours YO! is famous for.
The range includes:
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Sweet Chilli
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Katsu Curry
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Teriyaki
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Sweet & Sour
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Soy, Ginger & Garlic
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Japanese BBQ
From quick midweek stir-fries to weekend dipping with friends, these sauces are all about bringing a little piece of YO!’s restaurant magic into people’s kitchens – and we can’t wait to see how shoppers put their own spin on them.
This launch also marks a really exciting milestone for us. Not only does it reflect how UK shoppers are embracing bolder, more adventurous flavours at home, but it also supports Morrisons’ Market Street vision to elevate its fresh food and global flavour offering. From 15th September, the range will be available across all 225 Morrisons stores, giving shoppers an easy gateway into Japanese cuisine through familiar favourites with mass-market appeal.
We’re thrilled to have played a key role in evolving the YO! brand beyond the restaurant table and helping to make Japanese flavours more accessible than ever before.
The launch will be supported by YO!’s Love Club newsletter and social channels, reaching more than 250,000 UK fans.
