The Flava People partnered with YO! to develop and launch a new range of YO! Crispy Chicken Kits, rolling out into 305 Morrisons stores nationwide from February 2026.

The launch brings YO!’s restaurant-inspired fried chicken flavours into grocery retail, translating a proven foodservice proposition into a convenient, value-led solution that can be prepared at home in under 30 minutes.

The Range

The four-SKU line-up includes:

• Korean Style Sweet Chilli

• Japanese Style Sweet & Sour

• Salt & Pepper with Gochujang Jam

• Katsu Curry

Each kit pairs a crunchy, texture-led coating with an authentic, bold sauce, using just a handful of store-cupboard ingredients. Designed to deliver accessible, restaurant-quality flavour at home, the range drives incremental sales within the ambient meal kits fixture while offering versatility across occasions.

The Opportunity

The fakeaway category continues to be a key growth driver in grocery, as shoppers look for affordable, convenient ways to recreate restaurant dishes at home. Fried chicken remains one of the most in-demand formats across QSR and foodservice, yet is notoriously difficult for shoppers to execute well in a home environment.

By combining YO!’s brand strength and flavour credentials with The Flava People’s expertise in flavour development, product design and licensed brand translation, the YO! Crispy Chicken Kits deliver a differentiated proposition that stands out on shelf and captures spend from takeaway occasions.

What the Partners Said

Scott Dixon, Managing Director, The Flava People, said:

“Retailers need products that deliver on flavour and convenience, and these kits do exactly that. Texture-led dishes continue to grow in appeal, particularly with younger consumers, and fried chicken sits right at the heart of this trend. YO! is a recognised name for bold, modern Japanese food, and these kits translate that equity into a clear retail proposition that we’re confident will drive footfall and basket spend.”

Lauren Crozier, Marketing Director at YO!, commented:

“Fried chicken is a key offering for YO!, with our Karaage and Furi Furi ranges performing strongly across both restaurants and grocery. These new kits build on that success, giving shoppers an easy and affordable way to recreate the YO! experience at home, and we’re delighted to be bringing the range to Morrisons customers nationwide.”

Nick Roe, Senior Trader for Ambient Meal Solutions at Morrisons, added:

“YO!’s innovation continues to go from strength to strength, bringing trusted, brand-led innovation for Morrisons shoppers while maintaining an accessible price point. When trialling the range, I genuinely couldn’t choose between them – they were all so good. It’ll be exciting to see this innovation grow within a new fixture and watch its performance develop.”

Launch Support

The launch will be supported by a £1.50 entry promotion, in-store trade marketing, and consumer activation through YO!’s social channels and Love Club email community, ensuring strong visibility and trial from day one.