Launching across 114 sites, Social Pub & Kitchen’s bottomless Guinness offer, Guinness Burger and Guinness BBQ Chicken Wings were available from Tuesday 28 January to Monday 17 March throughout 114 venues.
The pub chain, which is part of Stonegate Group and champions food innovation, set out to capitalise on the Guinness brand’s affinity to the Six Nations whilst offering a food pairing option that allows up-sell opportunity with increased footfall occasion during the sporting event. The Guinness experts at Social Pub & Kitchen have said the group is anticipating selling 130,000 pints of Guinness during matches of the nation’s favourite rugby tournament.
The menu innovation paired perfectly with a festive Six Nations atmosphere, all designed to extend the immersive experience of Guinness across the occasion.
With Guinness’ brand affinity now extending beyond rugby, this offers opportunity for the on-trade industry to tap into the magic of the UK’s most popular pint through up-selling brand-led menu items all-year-round.
