by Hannah Wheater | Jan 23, 2026 | Our News
The Flava People partnered with YO! to develop and launch a new range of YO! Crispy Chicken Kits, rolling out into 305 Morrisons stores nationwide from February 2026. The launch brings YO!’s restaurant-inspired fried chicken flavours into grocery retail, translating a...
by Hannah Wheater | Sep 24, 2025 | Our News
A new partnership between Morrisons and flavour specialist The Flava People sets out to drive excitement and discovery to Morrisons’ Market Street offer. The pair have collaborated to introduce a dynamic proposition designed to bring big flavour, renewed energy, and a...
by Hannah Wheater | Sep 12, 2025 | Our News
We’re aiming to drive a new generation of gravy lovers thanks to our partnership with Guinness and Potts’, which will see us introduce two new Guinness Gravy cans into Morrisons’ relaunched Market Street this summer. Available as part of an initial in-store trial...
by Hannah Wheater | Sep 12, 2025 | Our News
We’re thrilled to announce that Meat Lust is making its comeback — and we couldn’t be prouder to be the team behind it. This month, our brand-new six-strong range of American-inspired BBQ sauces lands in Morrisons’ Market Street, and it’s a big milestone for us at The...
by Hannah Wheater | Sep 5, 2025 | Our News
We’re proud to announce our latest launch with YO!, the UK’s leading Japanese food brand. Together, we’re bringing YO!’s most loved restaurant flavours out of the kitchen and into homes across the UK with the launch of a brand-new range of cooking and dipping sauces....
by Hannah Wheater | Aug 20, 2025 | Our News
We’re excited to share that we’ve partnered with HelloFresh to launch a bespoke range of Flava It! seasoning sachets, created exclusively for their home delivery recipes and boxes. This collaboration brings together two brands with a shared mission: making bold,...
