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CREATING FLAVOUR SINCE 1976

Our family business began over 50 years ago, rooted in tradition but driven by innovation. With decades of manufacturing expertise in sauces and seasonings, we’ve become a forward-thinking flavour and brand company, partnering with brands, retailers, and food manufacturers to transform shelves and menus.

THE FLAVA PEOPLE

our channels

We sit right at the heart of the food industry, creating branded and bespoke products for retail, food service, and manufacturing. This gives us a unique perspective on the flavours and brands that are exciting customers and driving growth in food.

our brand stories

case studies

Learn how we work with brands, customers and strategic partners to bring big flavour and innovative products to dinner plates.

A new wave of British Butchery

Founder Roy Dixon first started our journey (as Manchester Rusk Company, aka MRCC) selling seasonings to butchers, over 50 years ago. Although the...

Full on flavour. Less faff.

OUR FLAVA IT BRAND TEAMED UP WITH MEAL-TIME MASTERS, MOB AND ALDI TO PROVIDE ACCESSIBLE AND DELICIOUS MEALS – THAT DON’T BREAK THE BANK We worked...

From page to plate, with Pinch of Nom

FROM PAGE TO PLATE - HERE'S HOW WE'RE BRINGING THE UK'S BEST SELLING COOKBOOK TO LIFE, IN THE RETAIL LANDSCAPE We recognised the synergy between our...

Bottling Street Food with Meat Lust

In 2018, we partnered up with Adam Richman from Man Vs Food to create a bold brand that packs flavour! That’s exactly what we did.  SPOTTING THE...

Creating liquid gold, with Baileys

OUR BAILEYS CARAMEL SAUCE After successfully partnering with Diageo to launch Guinness into retail and food service through savoury sauces and...

Fuss-Free flavour, with Flava It!

Flava It! is at the core of The Flava People, it’s our oldest retail brand that’s been around since Grandad Roy made his first marinades. We've...

Japanese street food from home, with YO!

With YO! we’re on a mission to bring the irresistible flavours of Japanese street food right to your kitchen. Our range of fun and vibrant products...

Capturing the essence of Guinness.

Since 2019, we've been working with the team at Diageo to do exactly that. OUR RANGE Since its establishment in 1759, Guinness has become an iconic...

How Can we help?

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